Running shoes so advanced they could kill your dog? A 2013 advertising campaign ran in Canada that implied just that. Pearl Izumi, sponsor of the message, found that tails weren’t wagging but fingers were — the campaign was pulled after serious backlash. The company apologized profusely and published an informative video on how to protect your pet from exhaustion. Proof that when a team of marketers treats the death of an animal as a joke, it makes a statement, though perhaps not the one intended.